

Thank you for visiting us at the PGA Show
We’re thrilled you stopped by our booth. Here’s a quick recap of the highlights you experienced, along with exclusive PGA Show special offers. Don’t miss out — click the links below to learn more!
The leader in putting analysis & coaching
SAM PuttLab is the world’s most accurate and comprehensive putting system. It reveals even the smallest details of your stroke, helping you develop sustainable, effective training strategies. SAM PuttLab uniquely evaluates both technique and consistency, giving players a complete performance profile unmatched by any other system.


Unique data-based putter fitting
Make putter selection seamless and precise with SAM PuttLab’s fitting protocols. Compare different putters and conditions to gain actionable insights that enhance performance and save time.
Add-ons & upgrades
Expand your PuttLab experience
Enhance your SAM PuttLab with innovative add-ons and upgrades:
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- 3D-Putt Add-On: Visualize every putt at any angle in 3D animated reality.
- High-Speed Video Integration: Capture every detail with automatic video recording.
- Remote Control App: Use your smartphone or tablet to control the software with ease.
- PuttStudio+ Upgrade: Transform your PuttLab with advanced ball tracking and projection technology.
Real-world success stories

SAM PuttLab at AFGolfStore
Chris Hattersley, Marketing Manager at AFGolfStore, shares:
“Since our first store opened in 2019, SAM PuttLab has been at the heart of all our putting services. It enables our expert team to deliver precise feedback on stroke mechanics, impact, and ball roll. With SAM, we turn weaknesses into strengths and help players find their perfect putter.”

SAM PuttLab at HIO Fitting
Marco Burger, Managing Director of HIO Fitting, explains:
“Trial-and-error fitting is nearly impossible due to the countless putter configurations, but the SAM PuttLab fitting module makes the process straightforward and delivers highly accurate results.” The system analyzes each putter aspect in a clear, step-by-step process. “This advanced analysis provides precise insights into ideal putter dimensions and highlights technical deficiencies in the player’s stroke,” Marco adds.
Learn from the best

“Integrating the SAM PuttLab into my coaching has allowed me to provide my students with the highest level of accuracy when conducting a putting lesson. The easy-to-read customizable reports and comprehensive data gives coaches a framework to help any student with their putting stroke.”
Nick Iacono
SAM Ambassador, Golf Digest's Best Young Teacher & Best in State Pennsylvania

“You have good weeks putting badly, and vice versa, but this machine is a great help with those things even a coach cannot see.”
Padraig Harrington
3x Major Championship Winner