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  • SAM Academy
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SAM News >

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SAM News

Next-Gen Golf Simulation at the PGA Show

Science&Motion once again took center stage at the PGA Show, unveiling its latest breakthrough in golf simulation technology. This year, the focus was on revolutionizing simulator golf by replicating a true putting green experience in an indoor simulator environment.

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SAM Putting Instructor Courses in Korea

Our partner Young Sun Park from V1 Korea has successfully conducted his second Putting Instructor Level1 certification in Korea. This intensive 8-hour, face-to-face course, delivered in Korean, provided 9 participants with expert instruction on putting mechanics & analysis.

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Join Us at the PGA Show 2025

Experience the future of putting instruction and performance at this year’s PGA Merchandise Show in Orlando. Science&Motion (SAM) invites you to booth #773 to witness live demonstrations of the cutting-edge SAM PuttStudio+ in action.

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New Putting Instructor Courses in February 2025

Our certification courses are highly recommended for Instructors, Coaches, and Club Fitters, who are eager to enhance their knowledge and skills in putting instruction.

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Introducing Four New SAM Ambassadors 

We are proud to welcome four renowned coaches – Sean Lanyi, Bernie Najar, Dylan Ross, and Charles Sandison-Woods – as the latest additions to our growing team of ambassadors.

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Discover SAM PuttStudio+ at the PGA Show

We are thrilled to be part of the 2025 PGA Merchandise Show in Orlando. Join us at booth #773 to explore our latest innovation in putting technology, the SAM PuttStudio+.

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New Wave of Elite Golf Coaches 

We are excited to introduce Nick Biondi, Leon Marks, and Rolf Kinkel as the newest additions to our team of brand ambassadors.

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Leading UK Golf Retailer Adopts SAM Technology

AFGolfStore, a premier golf retailer, has enhanced its facilities by integrating SAM technology across all its locations.

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Science&Motion Expands Global Ambassadors Team 

SAM announces partnerships with three internationally recognized coaches: Mark Officer, Rob Mouwen, and Eugene Marais.

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Science&Motion Welcomes New Brand Ambassadors

We are proud to announce the addition of top coaches David Orr, Kevin Weeks, and Nick Iacono as the company’s new brand ambassadors.

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New Science&Motion PuttStudio Installations in Europe

Science&Motion continues to install advanced PuttStudios in key European markets and beyond. Discover highlights of our latest installations.

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Experience Cutting-Edge Golf Innovation

Science&Motion continues to install state-of-the-art PuttStudios in key markets around the world, including the United States, and Asia.

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Media Articles

Can analyzing your stroke on the SAM PuttLab completely improve your putting?

By: Golfpass.com
Putting is all about confidence, and the SAM PuttLab is a pathway towards greater understanding of your tendencies on the greens.

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REVIEWED: Putter fitting at Club Champion with SAM PuttLab

By: AmateurGolf.com
The data PuttLab provides is impressive. How the Club Champion fitter uses it to help select the right putter is too.

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SAM Ambassador at the Top

By: PGA Magazine
Kevin Weeks is PGA Teacher & Coach of the Year. “Coaching is a way for PGA Pros to interact directly with golfers, and to then connect those golfers
with each other,” says Weeks.

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Technology to the Rescue

By: Golfpass.com
Using SAM PuttLab created by German sports technology company Science&Motion, Angelotti was able to break down my broken putting.

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Club Champion, SAM PuttLab Are Blazing A New Trail In Golf Club Fitting

By: Forbes Magazine
We use SAM PuttLab, which allows us to diagnose your stroke. Based on that, we can make a recommendation on everything from putter type to toe hang and more.

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Maximizing Your Students' Putting Potential

By: Golf Range Magazine
By incorporating technology into your putting lessons, particularly the SAM PuttLab, you can help your students maximize their potential on the greens.

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Marketing Material

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SAM Studies

Examination of Visual Information as a Mediator of External Focus Benefits

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The Vicious Circle Involved in the Development of the Yips

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SAM Movement kinematics of the Golfer’s Yips Ambassador at the Top

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The SAM PuttLab: Concept and PGA Tour Data

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Length of Stroke and Timing Signatures in Varying Handicap Levels

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