Bring your putting to the limit
SAM PuttLab
The leader in putting analysis & coaching
SAM PuttLab is the world's most accurate and comprehensive putting analysis and training system. The analysis reveals even the smallest details of your putting stroke and allows to develop sustainable training strategies. It is the only system on the market that considers technique and consistency to evaluate a player’s individual performance profile.


Unique data-based putter fitting
Compare different putters and putting conditions and gain unmatched insights to enhance performance. With SAM PuttLab fitting protocols, selecting the ideal putter becomes a seamless process, saving time while achieving high-precision results.
Add-ons & upgrades
Expand your PuttLab experience
Enhance your SAM PuttLab with innovative add-ons and upgrades:
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- 3D-Putt Add-On: Visualize every putt at any angle in 3D animated reality.
- Capture High-Speed Video Integration: Capture every detail with automatic video recording.
- Take Remote Control App: Use your smartphone or tablet to control the software with ease.
- PuttStudio+ Upgrade: Transform your PuttLab with advanced ball tracking and projection technology.

SAM technology
Precision & simplicity
The SAM PuttLab electronics are housed in the compact and durable receiver unit. The measuring principle is based on extremely accurate ultrasonic 3D measurements. The technology has proven itself in many high-precision applications and is used, for example, in medical applications. Up to now there is no other technology available that provides comparable accuracy of data for putting. System calibration is done in seconds and usage is convenient and simple.
Computer requirements
- Frequently PC/Notebook with Windows 10/11 (64 Bit)
- i5, i7 or comparable with 2 GHz or better
- 4 GB RAM (8 GB RAM or more recommended for use with high speed camera)
- 500 MB free storage space
- USB 2.0 or compatible USB 3.0 interface
- Internet access for software updates recommended
- Optional: Printer (to print out reports)
- Optional: Camera (to add video to your measurements)
The full SAM PuttStudio has higher hardware requirements than just the SAM PuttLab. Please contact us if you need further assistance.
Technical data
- 4 sensor channels
- Real-time analysis via PC USB interface
- Measuring frequency 70 Hz
- 180 degrees radiation angle of the senders
- Measuring distance up to 1.4 meters
- resolution of the positional signal about 1/10 mm
- Size: 240x255x50 mm
- Weight: 750 g
- Ultrasound marker 10 x 8 mm
Learn from the best

“Integrating the SAM PuttLab into my coaching has allowed me to provide my students with the highest level of accuracy when conducting a putting lesson. The easy-to-read customizable reports and comprehensive data gives coaches a framework to help any student with their putting stroke.”
Nick Iacono
SAM Ambassador, Golf Digest's Best Young Teacher & Best in State Pennsylvania

“You have good weeks putting badly, and vice versa, but this machine is a great help with those things even a coach cannot see.”
Padraig Harrington
3x Major Championship Winner
Real-world success stories

SAM PuttLab at AFGolfStore
Chris Hattersley, Marketing Manager at AFGolfStore, shares:
“Since our first store opened in 2019, SAM PuttLab has been at the heart of all our putting services. It enables our expert team to deliver precise feedback on stroke mechanics, impact, and ball roll. With SAM, we turn weaknesses into strengths and help players find their perfect putter.”

SAM PuttLab at HIO Fitting
Marco Burger, Managing Director of HIO Fitting, explains:
“Trial-and-error fitting is nearly impossible due to the countless putter configurations, but the SAM PuttLab fitting module makes the process straightforward and delivers highly accurate results.” The system analyzes each putter aspect in a clear, step-by-step process. “This advanced analysis provides precise insights into ideal putter dimensions and highlights technical deficiencies in the player’s stroke,” Marco adds.